Focus of the latest Google algorithm updates are on mobile-friendly design. Mobile is a hot trend right now. Many people's are visiting their smart phones and tablet PCs website. These devices combine 60 percent of network traffic. Due to the increasing popularity of mobile phones, Google wants to ensure that users have the best online experience. This means ensuring that the website is fast and efficient, regardless of whether it is viewing on your desktop or mobile device.
Mobile users are increasingly tired of the non-optimized websites and Google is taking notice of that. Users want easy to press the button to find relevant information quickly and perfectly suited to the site selected device. No more screening and pinch to ensure proper mating site. Loading slow and difficult to navigate the site will be penalized. How many sites will be punished are still unknown.
This is not the first algorithm update Google has launched. When penguins and panda update released, which affected about 4 to 12% of all searches. Zineb Ait Bahajji, Webmaster Trends Analysts said Google's this update is expected to be greater than both penguins and pandas.
Importance of this mobile friendly update?
If you are building online income business, then mobile friendly site is very important. For example, if you are in a restaurant or tourism, mobile-friendly website is essential. When performing a trip or go get something to eat, people first took out their smart phones to search for more information and options. Your site will likely to be found in search engines. On the desktop computer, your site looks wonderful. It can have the best Flash design and photos, but you may not know that it does not translate well on mobile devices.
In fact, people often see a few broken links, slow loading times and error messages. Because of this poor vision potential customers will be transferred to a competitor's site. Worse, Google might penalize poor performance of your website. This will make it difficult to achieve what you want in the search engine rankings.
Ranking in search results have become very competitive. With shorter attention of the user, it is becoming increasingly important to be found not only on the first page, but in top seven results of the first page. There is a mobile friendly website design that is quick to load and follow Google's guidelines will have an easier time display for important keywords in Google search engine.
What are my options for mobile-friendly design?
We have established the importance of a mobile-friendly website, now we will discuss the mobile design. There are two very popular mobile-friendly design. First one is to create an entirely separate mobile website. The second option is to use responsive design. By creating a mobile site, you will be responsible for two sites - mobile and desktop. Because you are responsible for operating two sites, this option may be expensive and sometimes tedious.
Your second option is to use responsive design. When you change or update, it will automatically be applied to your phone. This is possible by using responsive HTML and CSS language. Create web pages and convert it to all devices. A website based on screen resolution and response equipment is used to automatically adjust the size of all the elements in the layout. This means no more zoom and shrink fit your screen pages.
How do I know if my site meets Google's standards?
A Mobile website or responsive design, it is necessary to comply with Google's standard as a mobile-friendly website. If your website uses WordPress as a content management system, but there are also some custom theme developed with responsive design. Google offers this free tool to verify that your site is mobile friendly. If your site has passed the test, Google will display a green flag followed by a quick analysis.
If your site is not mobile friendly, you will receive a red banner saying: "No mobile friendly"
These reasons include:
Screen width: The user must set or adjust the scroll from side to the other side of the page to see the content.
Text is too small: The user must zoom in or use the zoom feature on the site glass to read the text.
Move the viewport is not set: How viewport control page is displayed on a mobile device. If there is no vision, the mobile device will show a page of a typical desktop screen width, scaled to fit the screen. Set the width of the viewport and proportional control of the page in different devices.
Too close links: contact on mobile devices should be easy to choose. If the link is aligned too close, it is easy to hit the incorrect URL can be frustrating. By separating the site, it creates a more user-friendly experience.